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Tips from industry experts on ensuring your display is ready to present at national trade shows (via Arts Business Institute)
A series of ten tips to help prepare for a national trade show such as planning you pitch, understanding negotiation, preparing sales materials and others (via Arts Business Institute)
A list of typical characteristics to consider when building target audiences as well as considerations for finding your niche (via Arts Business Institute)
Sample questions for brainstorming a unique selling proposition as well as an artist's description of applying the concept to her own practice (via Karen Longden-Sarron Art)
A detailed explanation of what a Unique Selling Proposition (or USP) is and how it can be used to help you grow your customer-base (via Fizzle)
An in-depth guide to helping companies find their "voice" - or the language used to speak to audiences on web, print and in person (via Distilled)
Factors reviewed include the stage of your career (early to established) as well as setting prices for exhibitions and special events (via Agora Gallery)
A checklist of ways to reach and engage wholesale buyers (via The Arts Business Institute)
Most of us couldn’t afford a 30-second national TV ad during a big championship game. Affordable options are available. The SBA shares 7 types of advertising that can fit within a small business budget.
In situ photos can increase your sale without using words, only visual presentation. They have many benefits, and should be an important part of your portfolio presentation. Here’s why. (via Arts Business Institute)
Three professional photographers share their expert advice on topics from when to use props and styling to backgrounds and more. (via Folksy)
Want to increase sales of your art? Prime your customer’s imagination by showing your work in situ. These step-by-step instructions will get you started. (via Artsy Shark)
E-book including tips on risk management, types of business insurance coverage, steps for getting coverage and more (via CERF+)
The hub features tips and details on how to get business, disaster, and health insurance coverage for artists (via CERF+)
The Craft Emergency Relief Fund (CERF+) has assembled an in-depth guide to DIY disaster recovery for artists who have been impacted by events such as flooding and fires
Learn about approaches to creative career paths from working artists, dancers, musicians and theater-makers (via Springboard for the Arts)
Methods for managing time investment in production and business activities from working artists, dancers, musicians and theater-makers (via Springboard for the Arts)
Listen to ways working artists, dancers, musicians and theater-makers create and use their creative portfolios (via Springboard for the Arts)
Hear perspectives on building marketing plans from working artists, dancers, musicians and theater-makers (via Springboard for the Arts)
Which types of promotions are worth investing time into? Listen to the thoughts of working artists, dancers, musicians and theater-makers (via Springboard for the Arts)
What to consider when beginning to price your work? Listen to the thoughts of working artists, dancers, musicians and theater-makers (via Springboard for the Arts)
Hear different approaches to recordkeeping practices from working artists, dancers, musicians and theater-makers (via Springboard for the Arts)
Learn some examples of considerations working artists, dancers, musicians and theater-makers take into account as they enter into contracts (via Springboard for the Arts)
Consider plans for different types of revenue streams as told by the working artists, dancers, musicians and theater-makers who use them (via Springboard for the Arts)
Hear different approaches to time investment and strategy for grantwriting from working artists, dancers, musicians and theater-makers (via Springboard for the Arts)
Hear feedback on getting started with mapping out a business plan from working artists, dancers, musicians and theater-makers (via Springboard for the Arts)
The three golden rules and six simple steps to take the perfect professional headshot.
Listen to examples of artist statements offered by working artists, dancers, musicians and theater-makers (via Springboard for the Arts)
Words of wisdom for creatives at the beginning of their careers from working artists, dancers, musicians and theater-makers (via Springboard for the Arts)
Review a sample plan with marketing activities broken out into three phases: before, during, and after the trade show (via Arts Business Institute)
Consider methods to offer work at a range of price points to best capture multiple audiences (via Arts Business Institute)
Learn how to use a benefits-focused approach to improve your sales pitch to customers (via Arts Business Institute)
The 2008 study of craft consumers, schools, organizations, suppliers, retailers and artisans in North Carolina (via The Center for Craft, Creativity and Design)
A compilation of studies and statistics to support the economic significance of the craft industry in North Carolina (via The Center for Craft, Creativity and Design)
Five websites to consider as online marketplaces to sell artwork (via Arts Business Institute)
Learn constructive responses when talking with customers who complain, make negative comments or haggle (via Arts Business Institute)
Consider this six-step process to close a sale with a prospective buyer (via Handmade Business)
Consider these factors, such as price point and production methods, before deciding to wholesale your work (via Arts Business Institute)
See a commissioned piece of work from start to finish including a overview of promoting commissions on your website and contract negotiations (via Arts Business Institute)
A sample set of questions to ask yourself before considering whether or not to be a vendor at a show and also after vending a show (via Arts Business Institute)
Six ideas to consider to improve your relationship and sales with wholesale buyers you've already won over (via Arts Business Institute)
Six tips for creating a winning booth display including use of lighting, signage and how to organize your work (via Arts Business Institute)
Read an interview with a lighting expert who advises on the best ways to showcase your work through proper lighting techniques (via Arts Business Institute)
Learn methods to research and approach potential wholesale buyers in your local area or region (via Arts Business Institute)
Learn what to bring and say at your first meeting with a prospective wholesale buyer in your local area or region (via Arts Business Institute)
Once you've earned the account, learn the basics of keeping the customer long term (via Arts Business Institute)
A sample plan including messaging, communications and advocacy strategies plus research to make the case when funding is threatened by legislative bodies (via Americans for the Arts)
This study documents the key role played by the nonprofit arts and culture industry, and their audiences, in strengthening our nation’s economy (via Americans for the Arts)
A study looking at business & employment in the arts to measure the scope of the nation’s arts-related industries (via Americans for the Arts)
What is an artist's statement? Why do you need one? The School of the Art Institute of Chicago guides you through the process of creating an effective artist's statement. (via SAIC)
Ideas for thinking through juried vs. non-juried shows, booth fees and presentation, sales psychology and more (via Handmade Business)
An updated listing of fairs and festivals from across the nation (via Handmade Business)
Selling via cash, checks, credit cards and merchant accounts as well as tips on scams and managing customer service issues (via Handmade Business)
Advice on whether or not hiring an artist's representative is right for your business plus tips to take the first steps of hiring and preparing a contract (via Handmade Business)
A study evaluating support systems for US artists resulting in a framework made up of six key dimensions of the environment in which an artist works (via Urban Institute)
Download this white paper to learn an in-depth strategy for planning and executing content, identifying target audiences and more for Instagram (via SproutSocial)
Read an in-depth guide to Search Engine Optimization with details like why it's important, how it works, conducting keyword research and more (via Moz)
A professional photo is an important part of your personal brand. With a few simple tricks of the trade, you can take a professional looking headshot with your iPhone, Droid, Samsung, or digital camera. Learn how. (via Linkedin)
When should you "promote" a post? When should you "boost" a post? Learn the difference between these two Facebook advertising tactics (via Social Media Examiner)
Why should you hire a professional photographer? What are you paying for? What should you expect? (via Susan Wilson Photography)
Every business needs insurance. Here are seven types of insurance—along with their corresponding issues—that you may want to consider. (via BB&T)
Choosing and leasing a location for your business is critical. Learn the factors to consider when choosing a location and some of the most common issues that arise when a lease is being negotiated. (via BB&T)
Starting a business and being your own boss can be exciting, and for many it is the professional goal of a lifetime. Here are some issues to consider before taking that first big step. (via BB&T)
Planning to hire a professional photographer? We'll discuss creating your budget. Learn what factors effect time and price. We'll also cover the basics of contracts, usage rights, ownership, copyrights and releases. (via Marketing Partners)
Over 12,000 awards, services and publications for individual artists and art professionals (via New York Foundation for the Arts)
A network of more than 400 arts centers and organizations from 70 countries who offer residencies for artists (via ResArtis)
How do you find a professional photographer that's right for you? Professional Photographers of America experts offer their advice. Here are the 10 most important questions they recommend you ask prospective photographers. (via Professional Photographers of America)
Guidelines, applications and final report forms for all grants available through the West Virginia Division of Culture and History (via WV Division of Culture and History)
Issues to consider as you approach the borrowing process to increase the chances of getting the loan. (via BB&T)
The Small Business Administration (SBA) participates in a number of loan programs designed for business owners who may not qualify for a traditional bank loan. (via BB&T)
Use this calculator as your first step in determining your ability to qualify for a loan. (via BB&T)
Purchasing or selling an existing business or taking an investor? You'll need to determine is how much the business is worth. (via BB&T)
One method of improving a company's cash flow is to lease the necessary equipment instead of buying it outright. Learn the pros and cons and how it works. (via BB&T)
Use this tool to research possible market opportunities, develop your expansion plan, and initiate action to increase the chance of succeeding in a new market. (via BB&T)
There are tons of shows out there that could be a huge break for your business. A lot of the good ones cost a pretty penny to attend, especially if you are exhibiting at them. Here's how to make the most of them. (via Entrepreneur)
Open Studios are a popular way to show your latest work to collectors, arts professionals, and the public. They can also be a successful and consistent way to sell your work. Read on to find out how to stage one successfully. (via Art Marketing Secrets)
Following this format, and using a well written, newsworthy post, artists dramatically increase their chances of having a news editor accept their press release for publication. (via Light Space Time)
Online filling for new WV business registration and licensing (via WV Secretary of State's Office)
Jennifer Pauley of Worldwide Express shares shipping and logistics strategies. Part One (via Worldwide Express)
Jennifer Pauley of Worldwide Express shares shipping and logistics strategies. Part Two (via Worldwide Express)
Podcasting is a useful communication platform for promoting works of art. Thanks to advances in technology it is easier than ever for artists to get on board. (via Professional Artist)
Points to consider when planning your estate (via Art Business)
Learn basic information about illustration licensing and royalties. (via Aeolidia)
Cedar Lakes Craft Center Workshops Calendar (via Cedar Lakes Craft Center)
Each year, five artists working in different media are selected to participate in the 11-month Arrowmont Artists-in-Residence Program. Artists are given a monthly stipend, shared housing, a private studio and the opportunity to sell their work through Arrowmont’s Artist Outfitters Store. (via Arrowmont)
Arrowmont offers several opportunities to enable students to attend workshops at reduced cost.. Apply between January and March (via Arrowmont)
A few things to consider before joining a co-op (via Harriete Estel Berman)
Do you know, "What's the Difference between 'curated' and 'juried'?" Yes, both curators and jurors select work, but there is a BIG difference. (via Harriete Estel Berman)
Sample exhibition contract for artists (via Harriete Estel Berman)
Sample consignment contract for artists (via Harriete Estel Berman)
An in-depth overview of invoicing, including example of formulating an invoice for overseas sales as well as links to more resource articles (via Art Business Info)
The best books, audio and online resources currently available for artists and craft persons. (via Harriete Estel Berman)
Improve your chances of being accepted into any juried event, exhibition or publication. (via Harriete Estel Berman)
A list of important items to include when creating an invoice (via Art Biz Blog)
It is critically important to keep accurate and complete Inventory Records of your art work or craft, regardless of whether that work is production, limited edition, commission, or one-of-a-kind work. (via Harriete Estel Berman)
A checklist to review and critically evaluate the photography of your art or craft (via Harriete Estel Berman)
How artists can maximize the benefits when participating in auctions. What questions need to be asked prior to and after donating work. (via Harriete Estel Berman)
A sample bill of sale / invoice (via Art Support)
The impact of discounts on artists and galleries, including careful recommendations and concrete suggestions for alternatives to giving discounts. (via Harriete Estel Berman)
If your work is ever damaged during shipping or an exhibition, this gives you step-by-step instructions about how to make a successful claim for damaged work with the responsible organization, their insurance company or the shipping company. (via Harriete Estel Berman)
Learn the responsibilities of the exhibitor and the participating artist as well as fixed and negotiable contractual obligations for exhibiting work. (via Harriete Estel Berman)
WV Woodworker, Matt Thomas, has a success story that happened as a direct result of smart strategies put into place for his first wholesale trade show. (via Art Business Institute)
Tips and resources for building your own website (via Artist Trust)
It’s important that you are protected, so that if the work you’ve made and career you built face a challenging situation such as theft or damage, you’ll be covered. (via Professional Artist)
Read opinions from etsy shop owners about the pros and cons of selling on etsy. (via Aeolidia)
Learn about programs and services that save time or money for your business. (via Aeolidia)
When does it make sense to set up your own shop? Will your monthly expenses, the fees that you pay to run your shop, increase? How do Etsy and Shopify fees compare? (via Aeolidia)
Establishing a brand means using a consistent, recognizable look in all materials and communications. Your body of work has a recognizable style. So should your business. (via Art Business Institute)
Today, website visitors are surfing the internet on their phones. Are you ready? (via Art Business Institute)
Learn to create a press kit that gets exposure and publicity. (via Art Business Institute)
6 tips from retail store owners that will make your product stand out from the crowd. (via Aeolidia)
Within seconds of viewing your headshot, people make assumptions about your level of professionalism, how skilled you are at your art form, and what it will be like to conduct business with you. Professional photographer, Clayton Spangler, shares the features of a great artist headshot. (via Tamarack Foundation for the Arts)
5 ways to sell wholesale on shopify (via Aeolidia)
Take steps to protect your art, art tools, art and business records, and other art career assets in the event of an emergency using CERF+'s Get Ready Guide (via Craft Emergency Relief Fund)
A pop-up gallery or store can be a great option for artists and designers. Learn how. (via The Store Front)
Learn about SBDC training opportunities (via SBDC WV)
Strive to stay safe and protect your health while creating your art by following these studio safety tips (via Craft Emergency Relief Fund)
Learn about SBA training opportunities (Via SBA)
The Art Career Project supports full-time fine art undergraduate or graduate students from US college or universities who demonstrate exceptional promise in a traditional form of fine art, including painting, sculpture, architecture, music and poetry.
Learn the benefits of hiring a good accountant and how to get one. (via Entrepreneur)
Answers to commonly asked legal questions, legal toolkits with step-by-step information, help filing of common court documents, and links to organizations able to provide additional help or information. (via Legal Aid of WV)
The Art Career Project awards an Emerging Artist Scholarship to students from a 4-year US college or university program. Qualifying fields of study include: animation & effects, architecture, visual design, gaming, studio arts, music & performing arts, culinary, media & creative writing, and photography.
In order to make its programs available to a diverse student body, the Penland works hard to provide hundreds of scholarships and tuition discounts. Find out more. (via Penland)
Touchstone scholarships provide opportunities for many deserving students of all skill levels, ages, and backgrounds to attend workshops each year. Learn More. (via Touchstone)
The most successful online selling channels are the ones that post unique, high-quality images. 67% of consumers consider image quality “very important” when making a purchase online. Before you grab your phone and begin taking pictures of your product, learn how simple it is to produce incredible photos with these inexpensive photography tips and tools. (via Big Commerce)
The Art Career Project celebrates diversity and racial equality in art by offer a Minority Artist Scholarship to a fine art student enrolled in a 4-year US college or university.
Here are some DIY tips to help you come up with beautiful images of your art. (via Art Business Institute)
If your business thrives on referrals, learn how to triple word of mouth leads. (via Eric Spellmann)
Eight simple steps to save money on product photography and improve your online store’s look and performance. (via Practical Ecommerce)
When a third party objective customer sings your praises, potential customers take notice. Learn how to get positive online reviews. (via Eric Spellmann)
grants, no-interest loans, access to resources, waivers and discounts on booth fees, and donations of craft supplies and equipment (via Craft Emergency)
The Dos and Don’ts in this table make it easy for visitors to find what they need on your website (via Rutgers University)
Why Do I Need An Income Statement And Why Should I Care? (via Creatives + Business)
This report presents the findings of the Cultural Value Project, a study with two objectives: determine the various components that make up cultural value and develop methodologies that may be used to evaluate these components (via the Arts & Humanities Research Council)
This study considers ways to connect museums and libraries to community revitalization through topics such as community and economic development as well as creative placemaking (via Institute of Museum and Library Services)
Review straightforward tips for streamlining your website to provide only relevant information in the most compelling light (via Art Business)
Read an in-depth overview about why it's important to have and maintain a website, how it should interact and build on your social media profiles, and the pros and cons of building your online presence with shared space on large, collaborative artist websites (via Art Business)
A review of the pros and cons of free websites versus custom websites as well as a step-by-step tutorial for setting up a website using Wordpress (via Wired Canvas)
Learn to gain trust when marketing and selling your work online. (via Arts Business Institute)
There are more options than ever for artists and makers to create income. (via Art Business Institute)
A step-by-step guide to building your own website written by an artist. This guide is free of jargon and is written to a beginner level. Sections include planning, building and adding the professional touch (via Textile Artist)
A run down of what types of information are needed on our website such as artist statement, biography, and information about sales, as well as an explanation of how to structure your website (via Agora Gallery)
A list with examples of ten types of information that would be beneficial to include on an artist website (via Light Space Time)
A review of best practices for an artist's website such as clear navigation, consistent branding, and samples of work (via DIY Art Career)
An overview of the importance of a portfolio website along with a list of helpful plugins for displaying artwork; plugins that allow existing portfolio sites on community platforms (e.g. Deviant Art) to integrate into an independent site; and good example themes (via Elegant Themes)
Use coupons to grab interest and increase revenue (via Arts Business Institute)
Key elements you need to wholesale your handmade collection online (via Arts Business Institute)
An array of tools for writing about art for an online platform including general rules; best practices for specific pages such as the About, Artist Statement and Press pages; and how to organize and write for portfolio pages.
Find assistance for starting or growing your West Virginia based business.
Instructions on the types of pages to include in an artist website as well as a description of the information that should be included on each page (via Slade School of Fine Art)
An explanation of SEO (Search Engine Optimization) as it relates to artist websites as well as an outline and description of best practices for implementing SEO on a creative website (via Agora Gallery)
A step-by-step tutorial describing preparation, set-up and follow-through of how to photograph artwork (via Agora Gallery)
An overview of considerations when planning an open studio event to drive sales plus how to present multiple artists in one studio (via Arts Business Institute)
Purchasing comes down to addressing two ideas: solutions to problems and good feelings. The latter is easily addressed through artwork, this article poses ideas for creating products to address the former (via Arts Business Institute)
From posters and flyers to email templates and social posts, customizable marketing materials help let customers know that your business is taking part in the annual small business Saturday holiday shopping tradition.
A primer on website building such as content gathering, good platforms to use, and steps for getting started; includes a recording of presentation and follow-up links to all website resources mentioned (via Tamarack Foundation)
Updating the 2003 Investing in Creativity report, a study evaluating who is an artist, how artists are working, what factors influence their work, and what we can do to better support them (via NEA)
An overview of how to map out a strategy for digital marketing including how a website, blog, and social media platforms work together to promote a creative business (via Tamarack Foundation)
Tools, templates, tips and more are provided in this rundown of everything needed to get started with creating a plan for publishing content like blog and social media posts (via Buffer)
This is an international association of artists' residencies with more than 1,500 programs worldwide that support artists of any discipline in the development of new creative work (via AAC)
An artist residency near Shanghai, WV that is open to those who work in visual mediums, installation, performance, text, research forms, and sound, who seek dedicated time and space to develop their practice (via North Mountain Residency)
A resource-rich page featuring ideas on planning and creating booth design, places to purchase materials, transportation/set-up and breakdown, example photos and more (via Craft Professional)
Six best practices to help your display including notes on lighting and signage (via Arts Business Institute)