Tamarack Foundation for the Arts is pleased to host the 2018 Arts Business Summit at Canaan Valley Resort and Conference Center, October 12-13, 2018. The two day professional development program is specifically designed for artists and makers who seek to gain practical, actionable strategies to grow their creative small business.  Personalized one on one consultations will be available daily and usually sell out; please book your appointment upon registration.

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October 12-13, 2018


Canaan Valley Resort & Conference Center
230 Main Lodge Rd.
Davis, West Virginia 26260

1-304-866-4121 ext. 7701 for reservations

A room discount on lodging is offered to attendees.  Please mention the Tamarack Foundation when inquiring.


$ 145 registration fee  (includes lunch both days)

WV artists use code SAVE45 at checkout for $45 off the registration fee!

Register Today



Friday, October 12, 2018

9:30 a.m.  – 10:00 a.m.      Registration

10:00 a.m. – 11:00 a.m.    Creative Marketing Strategies with Carolyn Edlund

11:15 a.m. – 12:15 p.m.       Pricing for Profit with Wendy Rosen & Carolyn Edlund

12:15 p.m. – 1:15 p.m.         Lunch

1:15 p.m. – 2:15 p.m.           Niche and Alternative Markets with Wendy Rosen

2:30 p.m. – 3:30 p.m.        The Corporate Art/Interior Design Market with Carolyn Edlund

3:30 p.m.  – 5:30 p.m.       Individual Artist Consultations (pre-scheduled)

3:30 p.m. –  5:30 p.m.     Roundtable discussions: Determining Price Points, How to Become a Full-Time Artist, Social Media Savvy, and The Artist as Change Maker


Friday evening Artist Mixer in Thomas, WV.


Saturday, October 13, 2018

9:30 a.m. – 10:30 a.m.       Making Work that Sells with Wendy Rosen

10:45 a.m. – 11:45 a.m.       Sales Strategies for Artists with Carolyn Edlund

11:45 a.m. – 12:45 p.m.       Lunch

12:45 p.m. – 1:45 p.m.         How to Sell Your Work Online with Carolyn Edlund

2:00 p.m. – 3:00 p.m.         Building Gallery Relationships with Carolyn Edlund

3:00 p.m. – 5:00 p.m.         Individual Artist Consultations (pre-scheduled)


Wendy Rosen

Wendy Rosen


Wendy Rosen is a nationally-recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. 


Carolyn Edlund

Carolyn headshot thumbnail 2015

Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale, and working as an outside sales rep for art publishers, paper and gift lines. In 2009, she launched the site Artsy Shark, recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written seven e-courses on the business of art, and authored hundreds of related articles. 


This program is being presented with financial assistance from the West Virginia Department of Arts, Culture, and History and the National Endowment for the Arts, with approval from the WV Commission on the Arts.

Additional sponsors include: The Beckley Area Foundation, The Tucker Community Foundation, and Tucker County CVB.